The Power Rangers brand delivers humerous action-adventure entertainment that kids love and positive messages parents value. Power Rangers' key brand attributes include positive messages such as teamwork, fitness, honour and success.
Power Rangers achieved unprecedented success in the 1990's as a children's entertainment, consumer products and
lifestyle brand. The shows enjoyed record-setting television ratings in numerous countries and has maintained
amazing longevity -Power Rangers Samurai will be the 18th season with a 700 episode library.
Target audience is kids aged 2 to 11, with the core focus being boys aged 4 to 8. However, with 18 years
of fans, now aged anywhere between 5 to 30-something, the parents who grew up loving Power Rangers now
have kids in the demographic. This is clearly demonstrated in the colossal 97% awareness with kids and parents.
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